A Personal Holiday Message from Blake Herrera at Occasions & Co.

Dear Friends,

The holidays have always been my favorite time of year. There’s something magical about slowing down, gathering the people you love, and creating moments that will be remembered for years to come. In my own family, when everyone is together—my husband, our two kids, our parents, siblings, cousins, aunts and uncles, and even Granny and Nana—we have a few traditions that make the season truly special. We decorate cookies together, laughing and sneaking bites along the way, and we always get a real Christmas tree, decorated in a vintage style with old lights, ornaments, bulbs, and even popcorn strings. Those small, joyful moments are what make the holidays feel so magical.

As an event planner and a host, I’ve seen firsthand how the smallest details—intentional touches, thoughtful timing, and a little creativity—can turn an ordinary gathering into a memory that lasts a lifetime. The holidays are about slowing down, laughing, connecting, and being fully present with the people who matter most.

Here are a few personal tips I’ve learned over the years to make your holiday gatherings both joyful and stress-free:

✨ Give yourself more time than you think you’ll need. Prep and setup always take longer than expected—planning for that extra time keeps you calm and allows you to actually enjoy the process.

✨ Lean into lighting. Soft candlelight, fairy lights, or dimmed lamps instantly create a warm, inviting atmosphere that encourages connection.

✨ Pick one “wow” moment. Instead of trying to do everything, choose one standout element—a signature cocktail, a festive centerpiece, or a special family activity—that will leave a lasting impression.

✨ Don’t be afraid to delegate. Let others help—whether it’s setting the table, handling music, or lending a hand with prep. Sharing the work frees you to enjoy the day.

✨ Protect your own joy. Take a few moments before guests arrive to breathe, light a candle, or play your favorite song. Your calm, happy energy sets the tone for everyone.

At the heart of it, the holidays are about connection, love, and creating memories that last a lifetime. Whether your gatherings are big or small, filled with laughter, music, or quiet reflection, they are the moments that truly matter.

From my family to yours, I wish you a holiday season full of warmth, joy, and moments that make your heart full. Thank you for letting Occasions & Co. be part of your celebrations—we’re so grateful to share in your memories.

With warmth and gratitude,

Blake Herrera

Founder + Senior Event Planner, Occasions & Co.