Our Story
What started in 2013 as a one-man show called Weddings By Blake has grown into something truly incredible. Back then, it was just Blake, a big dream, and a passion for helping couples say “I do” with style and ease. As our services expanded and our events got bigger, we rebranded to Occasions Events & Design DFW, becoming a go-to name for planning and coordination across North Texas.
Fast forward to today, and we’ve evolved into Occasions & Co. — a powerhouse team serving couples and corporate clients from Dallas-Fort Worth to Austin, Wichita Falls, and beyond.
We've grown a lot since 2013, but our heart is the same: bring the vision, handle the details, and make every occasion unforgettable. And we’re just getting started.
What We Do
We specialize in creating seamless, stylish, and unforgettable events tailored to your needs. Whether you’re looking for full-service planning or just day-of support, we’ve got you covered. From stunning custom floral designs to interactive photo booths that bring the fun, we handle every detail. We also produce polished corporate and social events that leave a lasting impression—no matter the size or occasion.
Planning & Coordination
From full-service planning to day-of support — we meet you where you are and handle the rest.
Floral Design
Stunning custom florals designed to match your style, vision, and budget.
Photo Booths
Interactive, high-quality photo booths with personalized backdrops and props for unforgettable fun.
Corporate & Social Events
Polished, professional, and perfectly executed events for teams, brands, and celebrations of all kinds.
Why Choose Us?
With over a decade of experience and hundreds of unforgettable events under our belt, we’ve mastered the art of creating seamless, stylish celebrations.
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Experience That Matters: 10+ years of planning, designing, and executing events that leave lasting impressions.
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Your Vision, Your Budget: Our flexible, client-first approach — like our popular “Name Your Price” package — ensures you get exactly what you need without breaking the bank.
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A Dream Team, In-House: From expert planners to floral designers and photo booth pros, our team brings diverse talent and creative energy to every event.
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People You Actually Want Around: We’re passionate, organized, and genuinely fun to work with — the calm in your event-day storm.
Meet Our Dream Makers
Behind every seamless event is a powerhouse team of planners, creatives, and coordinators who make the magic happen. From our leadership to our on-the-ground crew, each member of the Occasions & Co. team brings passion, professionalism, and a personal touch to every celebration.
Founder & Chief Executive Officer
Blake Herrera
Blake’s journey from officiant to event visionary fuels Occasions & Co.'s signature blend of detail, design, and dedication.
Partner & Chief Operating Officer
Tiffany Hartman
From pixels to parties, Tiffany blends design expertise and entrepreneurial drive to elevate every client experience.
Our Team
Jenna Bryant
Experience & Operations Manager
Frida Nash
Senior Event Coordinator
Ashlea Towery
Director of Events/Senior Event Coordinator - Wichita Falls
Janelle Pendleton
Senior Event Planner
Ashley McCleskey
Lead Event Coordinator
Caitlyn Morris
Associate Event Coordinator
McKenzie Belcher
Director of Events/Senior Event Coordinator - Austin
Paige Shuck
Associate Event Coordinator
Kayla Brown
Associate Event Coordinator
Kim Hendrixson
Controller
What We Value
Creativity
Extraordinary events start with extraordinary ideas. We bring bold vision, fresh perspective, and thoughtful design to every detail — transforming your inspiration into one-of-a-kind experiences that leave a lasting impression.
Professionalism
We’re pros — and it shows. From logistics to linens, we handle every element with precision, transparency, and care. Our clients trust us because we communicate clearly, follow through, and always show up prepared.
Collaboration
Great events are built together. We believe in open communication, inclusive teamwork, and strong relationships — not just within our team, but with every client and vendor we partner with. You’ll never plan alone.
Client-Centric Service
You’re at the center of it all. We take the time to listen, understand your vision, and anticipate your needs. Every decision we make is rooted in your goals, your style, and your peace of mind.
These values shape how we work, how we plan, and how we celebrate — guiding every step of the journey from "yes" to "I do" and everything in between.
Ready to Plan Something Incredible?
Let’s bring your vision to life — whether it’s a dream wedding, corporate celebration, or unforgettable social event.
Reach out today and let’s start planning your perfect day.
