PRINCETON, TEXAS — September 22, 2026 — Willow Pond Venue, the charming country venue set around a peaceful pond in Princeton, Texas, is excited to share some big news: it's teaming up with Occasions & Co., a Dallas-Fort Worth wedding and event planning company, on a new management partnership.
The partnership means more hands on deck for Willow Pond's bookings, marketing, client care and day-to-day operations, with the goal of building on the foundation owners Lee and Yvonne Moore started.
Tucked around a peaceful pond, Willow Pond offers couples and event hosts a relaxed country setting just outside the greater Dallas-Fort Worth area. Guests love the courtyard, cozy bride and groom suites, and the barn-style reception hall, where big bay doors open right up to the surrounding property. It's an intimate spot for up to 120 seated guests — the kind of place people call a “hidden treasure.”
“This venue started as a dream — a place where people could gather and celebrate the moments that matter most,” said Lee and Yvonne Moore, who own Willow Pond Venue. “We've loved every bit of building this place, and this partnership means we get some extra support so we can keep making it even better for our couples and families.”
Going forward, Occasions & Co. will manage Willow Pond's day-to-day operations — including inquiries, tours, client communication, marketing and day-of support — allowing Lee and Yvonne to step back from daily operations and focus solely on ownership of the property.
For Occasions & Co., partnering with Willow Pond is a chance to work with a venue that already has heart and history behind it.
“Willow Pond doesn't feel like a venue that was built just to host events — it feels personal,” said Blake Herrera, Founder and CEO of Occasions & Co. “Lee and Yvonne have poured so much heart into this place, and our job isn't to change any of that. It's to support it, make things run a little smoother, and help more couples and families find their way here.”
Willow Pond Venue will keep its name and stay under the ownership of Lee and Yvonne Moore. In the coming weeks, you'll start to see fresh marketing, easier booking, and new touches added to the guest experience, with materials noting the venue is professionally managed by Occasions & Co.
Willow Pond Venue is located at 190 County Rd 490, Princeton, TX 75407. For bookings and inquiries, reach the venue at 469-207-3272 or by email at hello@willowpondvenue.com.
About Willow Pond Venue
Willow Pond Venue is a charming country venue centered around a scenic pond in Princeton, Texas. With indoor and outdoor spaces, it's a welcoming spot for weddings, celebrations and special events for up to 120 seated guests.
About Occasions & Co.
Occasions & Co. is a Dallas-Fort Worth-based wedding and event planning, design and management company serving weddings, corporate events and social celebrations throughout Texas and beyond. With a focus on thoughtful planning, elevated design and exceptional client experiences, Occasions & Co. provides planning, coordination, floral, catering and event services for clients across the region.
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Media Contact
Tiffany Hartman
Chief Marketing Officer
Occasions & Co.
469-207-3272 | marketing@willowpondvenue.com
